Luxury lingerie and intimates – rethought, redefined, retold.

Luxury lingerie and intimates – rethought, redefined, retold.

Merging conscious design and luxury detail to give women the confidence to embrace their sensuality and feel beautiful.

A luxury intimates collection redefining lingerie for the modern woman.

NOELLE WOLF:
MEET THE WOMAN BEHIND THE BRAND

Philanthropist, entrepreneur and former fashion PR, Noelle Wolf, is a modern women who’s diverse business and personal projects are united by the same purpose; to advance female empowerment. Noelle’s passion for lingerie started as she began to amass a personal collection of new and vintage linerie discovered on trips around the world. Her desire to arm women with something entirely intimate that would inspire and encourage them; as the first thing they put on every morning, compelled her to launch the line. Her eponymous label was created to rewrite the lingerie rule book and appeal to a modern, discerning luxury customer. Noelle brings her Californian aesthetic to the best Europe can offer, working with the oldest and most unique heritage ateliers and focusing on comfort and fit as a priority. Noelle believes in a slow fashion approach to sourcing and production, operating outside the fashion seasonal cycle and making conscious decisions to reduce impact. At the heart of the brand is the desire to give women a foundation of inner strength, through the ease and confidence of luxury intimates, as well as the assurance that the brand is proactive in advancing women’s rights and female empowerment globally. ...
Noelle Wolf

“Beyond the beauty, the sex, the titillation, the surface, there is a human being. And that has to emerge.”

“Beyond the beauty, the sex, the titillation, the surface, there is a human being. And that has to emerge.”

JEANNE MOREAU

JEANNE MOREAU

PHILANTHROPY AT THE HEART OF THE BRAND

For the past two decades, Noelle Wolf has been dedicated to philanthropy. She has served on many boards past and present including The Joyful Heart Foundation, The Alliance of Children’s Rights, The Ridley Tree Cancer Center, Mount Desert Island Hospital, Friends of Arcadia National Park, and Hawaii School for Girls. Graced with tenacity, Noelle has raised awareness for many of these organisations as well as brought financial support to her community at home and abroad. She and her now ex-husband Dick Wolf, through the Wolf Family Foundation, are the naming donors of The Wolf Museum of Innovation and Exploration (MOXI), where Noelle is also a board member.

DESIGNED FOR THE MIND AS WELL AS THE BODY

Created in a new era of female empowerment, Noelle Wolf aims to offer a consciously designed alternative to the designer lingerie market. Her luxury intimates bring together a Californian design aesthetic with best-in-class European quality; combining ease and luxury for self-assured women who own their sensuality. The result is modern lingerie for today’s empowered woman.

In the press

VOGUE

Vogue, 2020

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HARPERS BAZAAR

Harpers Bazaar, 2020

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THE GUARDIAN

November 2020

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FORBES

Forbes, 2020

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ANGELENO MAGAZINE

Angeleno Magazine, 2020

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INSTYLE USA

InStyle, August 2021

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